Activating moral imagination: EXPOSED 2013 as a fourth generation faith-based campaign?

Abstract

David Korten proposes a Fourth Generation approach (1990) to development that is value driven and sees social movements take centre stage in promoting a more just global society. Theologian Ignatius Swart (2006) has argued that Korten’s approach holds significant value for civil society role players such as the church, whose value-driven agenda may serve to resist common values expressed by the powerful in society. Recently, the EXPOSED 2013 campaign has emerged as such a Christian social movement, seeking to mobilise up to 100 million Christians globally to take action against corruption. Using social media and church networks at all levels it aims to petition the G20 for more open tax regimes and greater transparency in international money flows to combat bribery and tax avoidance. This article documents and critically analyses the EXPOSED 2013 campaign through the lens of Korten’s Fourth Generation in dialogue with Swart’s faith-based analysis of Korten’s work.