Christianising Edgar Chagwa Lungu: The Christian nation, social media presidential photography and 2016 election campaign

  • Chammah J Kaunda University of South Africa
Keywords: Declaration discourse, Presidential candidate photographic self-representation, missio-ethnography, missio-political, Christianising Lungu Edgar Chagwa, social media, Zambia


This article investigates how the declaration of Zambia as a Christian nation (hereafter the Declaration), presidential photography and social media intersected during Edgar Lungu’s political campaign in the general election of 2016. It is framed within a missio-political theory to analyse qualitative material collected from January 2016 to February 2018 in Zambia. The missio-ethnography approach as an empirical missiological research which sought to analyse how the Declaration discourse has developed into a political ideology used to legitimized Lungu’s political power and moral authority among some Pentecostal-Charismatic religious sector.
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